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Getting Traffic To Your Site

Website Optimization

Ensure Website Visibility With Search Engine Optimization (Photo credit: hongxing128)

Whether you sell products online, keep a diary of your endeavors, or want to get the word out about the “Apocalypse Prophecy” you need traffic to your site. If you want your site to be profitable, it has to have traffic, i.e. people who visit your site. More traffic equals more customers, or readers, which in turn results in more money for you. There are numerous ways to get traffic to your site, both paid and free, the easy way and the hard way. In this post I will discuss the main FREE methods that the online marketers use, to generate traffic for their sites.

1. Optimize your site for search engines.

Major search engines such as Google or Yahoo are one of the main sources for free traffic to your site. Free, meaning that you won’t pay a dime for any visit to your site. However, you need to know how to optimize your site for search engines. Search Engine Optimization (SEO) is just that, optimizing your site for certain keywords and key phrases, so when searched online your site will be on the first page of the results. While it can be easy to learn and implement SEO for some, it also requires a lot of time and can be counterproductive if you have to learn it from the scratch. Sometimes it is a good idea to just outsource it to a company or firm that does SEO (shop around, check their reputation, ask for referrals) so that you can concentrate on what you do best.  To try your hand at SEO Click Here!

2. Frequently update the contents of your site.

Your site needs content and a lot of it. Be it text, photos, graphics or videos, you are going to have to put it on your site first, and then update it regularly. That is, if you want people to come back to your site over and over again. Otherwise they will be through your content once, see everything and move on to another more interesting site. And in the terms of SEO the content decides everything. A unique, keyword rich text, that you put on your site will help your site’s ranking a great deal. Please, remember when you write your content that you are doing so for humans and make it readable, intelligible and without grammatical or spelling mistakes. Click Here! to learn how to write content for your site. Also when posting photos and/or graphics don’t post just anything you find online. The copyright issue is becoming more and more important online, and you might get in trouble if you don’t have the rights to the content (particularly videos and images) on your site. You can either make them yourself, or buy them on sites such as iStockphoto.com. You can also hire freelance writers and photographers to generate the content for your site.

 3. Social bookmarking sites.

Social bookmarking sites (especially the most popular ones among them) are another powerful way to get traffic for free. You can create free profiles and post your information, and acquire connections from sites such as Digg, Delicious, etc. And given the fact, that the information, or products that you bookmark on this sites is appealing to a large number of online surfers, than they will follow the link to your site for more. Click here to get help on social bookmarking sites.

 4. Use your Twitter and Facebook accounts.

These sources of free traffic, while easy to set up and maintain are also a valuable asset to any business or a website. Social networks such as Twitter and Facebook get millions of visitors every day and the connections that you establish there, will make your products or website links available to thousands of people in your network and to their networks. It takes a great deal of time and patience to build these connections though. Nevertheless the end result will be rewarding and might exceed your expectations for traffic. You can also monetize your Twitter and Facebook accounts directly.

 5. Get backlinks from other websites.

Backlinks (links that lead back to your site) are useful in several ways:
1. they lead traffic to your site
2. they lead search engines to your site, giving your website more rank and better standing in search results.
Getting links from any site is good (even if they are nofollow), but getting them from sites in your Niche is the best. For one thing people who visit these sites are already interested in the subject matter and also the search engines value the links from relevant content sites more, than others. To find out more about the backlinks or to get backlinks from the sites in your niche, check the Backlink Builder tool. However, be careful if you exchange links because linking to bad neighborhoods can harm your site.

 6. Promote your site for free.

Be it a word of mouth, free classified ads, submissions to directories and/or inclusion in various listings, free promotion is always good, so utilize it. There are numerous methods to promote your site for free and you can learn a lot if you click here. While it is obvious that not all free promotion techniques will succeed or work well but if you continue trying, than you can choose some that do work and they will generate a lot of traffic for your site eventually.

 7. Free product or service.

You are looking for free traffic and everybody is looking for free stuff. Offer something for free on your site: products, services, information, advice, etc. Make your offer appealing, give people what they want and offer more coming soon. Even though the content on your site is what will eventually keep your site visitors loyally coming back, but in order to get them to your site for the first time, you need to lure them. For example an article that explains the usefulness of your products and gives a sound advice on how to benefit from them, combined with a free sample of the product, will get their attention to start with.

8. Go viral.

Your site could achieve a level of popularity, that everybody will talk about it, or want to see it. And it can start with something as simple as a video, or an article, or an image that grabs everybody’s attention. Viral content is called so because it spreads like a virus, i.e. when somebody likes your content, they share it with their friends, distribute it on various sites, and post it for free in various ways. You can’t force anybody to share your content, you just create it and post it on popular multi-traffic sites, and if it is good and worthy than users pick it and distribute it for you.

 9. Offline promotion.

Have you ever seen a domain name on somebody’s car and wondered what it’s all about, or searched for something online, just because it was mentioned on a flyer that you were given? While most of the people go online for anything they need, there are still ways to promote anything out of the Internet. T-shirts, flyers, car stickers with your logo and/or information and recently popular QR codes will contribute greatly to overall popularity of your site. These options are often neglected nowadays, but as a means of driving targeted traffic to your site, are still very powerful and easy to implement.

 10. Your URL in your signature.

Include your site’s URL (Uniform Resource Locator) i.e. Domain Name in your signature for your email, on your posts in online forums or blogs. The point is to make it available to people who might be interested. If you are sending out a lot of emails, or participate in forums for your Niche (if you don’t, you should) where you are an authority, than the presence of the link to your site might be just what somebody is looking for.

The most important thing to remember is that free traffic to your site is possible and doable. It is a vast topic though and there are numerous ways of driving traffic to your site, and I hope that by providing you with the main methods in this article, I helped you in your quest of making money online.

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